Dr. Feelgood Frozen Pops are now staying fresher for longer in Econic home compostable wraps.

Originally packed in cardboard, Dr. Feelgood made the change to Econic wraps in mid-2021 to extend the product shelf life. The more air-tight packaging provided by Econic is keeping the frozen pops in perfect condition in the freezer and continuing to meet the manufacturer’s sustainable packaging requirements.

Made by Nelson-based Tasman Bay Food Co., Dr. Feelgood provides a guilt-free treat for health and planet-conscious consumers who want the best for both themselves and the environment. The pops are made from natural ingredients containing no white cane sugar or gluten and the home compostable wraps offer the added advantage of being eco-friendly.

Tasman Bay Food Co.’s Contract Manufacturing Executive, Ainslie Pomeroy says, “It’s important to us to provide our consumers with a top-quality product that is just as good six months down the track as it was the day we made it.”

Although the original cardboard packs met Dr. Feelgood’s sustainable packaging requirements, air could easily get into them, which caused product quality to quickly deteriorate.

Ainslie says, “We worked with Convex to come up with a solution that provided the compostablity delivered by the cardboard but retained the product quality for longer. Using a compostable film to wrap around an ice cream was a new concept for us and the Convex technical team did an excellent job helping us to make sure it would perform well in a freezer situation. The shelf life has definitely improved since we switched to Econic.”

Dr. Feelgood wrap is made from a combination of certified home compostable films derived from sustainably produced wood pulp and GM-free corn sources that are laminated together to lock in the freshness of the frozen pops. The wraps will break down in a home or industrial composting environment containing heat, water, oxygen, soil, and micro-organisms.

Ainslie says, “Working with Convex has been really good. They went out of their way to make sure the rewind film they supply us runs well on our packing line, and they remind me when I need to reorder.”

Ainslie hopes to see growing distribution and sales for Dr. Feelgood Frozen Pops in the 2022/23 summer season as the brand builds on its first summer season in 2021/22 and becomes more well known. The frozen pops are sold through selected cafes and specialty stores New Zealand-wide in six sumptuous flavours, including Chocoholic, Banoffee and Old Fashioned Pink Lemonade.

Cafes and stores interested in stocking or finding out more about Dr. Feelgood Frozen Pops are invited to visit:  www.drfeelgood.co.nz